January 4, 2018 Christina

What Do I Need to Know Before Designing Your Website? As a web designer, I will work with you to create a website that has a visual hierarchy that helps you turn leads into conversions. In order for me to deliver a good design that promises results, there are a few things I need to know before designing your website. I use our first conversation not only a chance for me to get to know you on a personal level, but as an opportunity to gather specifics that will drive your project in the right direction. Providing this information at…

December 13, 2017 Christina

Part Three of our Ultimate Guide to Elements of Composition for Photography series is finally here!!!  To say I became distracted from my blogging during the summer break and fall season is an understatement! But, after much anticipation, we will be diving into the composition elements Depth, Depth of Field, Framing, and Cropping. If you haven’t already read the first two parts of our series, we discussed the basic Rule of Thirds, Rule of Odds, Balancing Elements, Leading Lines in Part One.  And Part Two explored Patterns, Textures, and Background. I just want to remind you AGAIN; Some of these compositions may come easily to you,…

May 15, 2017 Christina 11Comment

Mobile First Design is a growing trend among the web design industry.  As the digital landscape gets increasingly complex, we need to design for user experiences across a wide spectrum of digital devices. Traditionally, a web designer would approach the desktop side of a project first, fulfilling all the sites needs before any mobile considerations. But the philosophy of mobile first design, developed by Luke Wroblewski in 2011, completely flips this workflow around. Why Mobile First Design? Pew Research Center reported that as of January of 2017 one in ten American adults are smart phone reliant for internet usage.  This  proves that users…

May 11, 2017 Christina 8Comment

Hiring a web designer can be a scary thing.  Not only is your website the public face of your business but it’s one of the first major investments most companies, bloggers, and organizations consider. If you are like most start-ups I have worked with, you’ve probably wondered if you could benefit from a website or not, tossed and turned at night with questions you’re afraid to ask, or fear you’ll make the mistake of investing in someone who doesn’t invest what you expect back into your passion. Well, for starters, every company can benefit from a website.  Every.  You can read why…

May 1, 2017 Christina 12Comment

Selecting the perfect colors for your website can be intimidating but fear not, I’m going to help you through it. Where to Start When I start a web design project with a new client, the first step is always a questionnaire. The questionnaire doesn’t just give me insight to the client’s industry and background but helps me pair the client’s style to an appropriate color scheme and style for their website. The color scheme isn’t just a handful of colors that look good together. It’s much deeper than that.  The colors for your website are chosen deliberately and have purpose and help…

April 5, 2017 Christina 11Comment

  I previously wrote a post giving you some basic photography tips that would help you avoid using stock photos but sometimes you just need to use them. Everyone knows Shutterstock, iStock, and 123RF. So why not go there for the stock photos for your website? Because everyone goes there, which means everyone is searching the same database and utilizing the same or similar images. Personally, I like to stand out from the crowd.  So I’m going to try to offer you some sites outside of the box that I use on a weekly basis. And we not limit ourselves to just…

March 30, 2017 Christina 1Comment

Having a business without a website can be impacting your company negatively in many ways.  Maybe you are like many other small business owners, you believe your business cannot benefit from having a website or that a website is just not within your budget. But it should be. WHAT YOUR BUSINESS MISSES WITHOUT A WEBSITE 1.  Customers Your business without a website misses out on customers. For example, recently, I found myself in need of a renovations company when I wanted to remodel my outdated bathroom. Without a thought, I navigated to Google and searched the terms ‘renovations company near me’. The…

March 20, 2017 Christina 3Comment

  Professional web design balances your written content with visual features to keep your viewers interest.  In the past, business owners and designers would rely on the purchase of stock images, audio, and videos to achieve this. While this can get expensive fast, it was cheaper and more convenient than hiring a professional photographer. Current trends stray from stock images because it’s not a true representation of you or your business, it’s just a pretty picture.  Luckily, technology’s advancements have opened the doors to taking your own photography for website images. Personally, I’ve taken some pretty good formal and informal pictures with…

March 14, 2017 Christina

One of the first things most businesses consider after deciding to pursue their dream is a logo design.  A logo brands your company or organization, making it a vital assets to public representation and advertising. Logos are meant to outlive the duration of a business but can last only a few months if bad design choices are made from the beginning.  Its probably easier to say ‘Trust the professional designer you hired’ than for you to actually do.  But, in order to help you avoid some common mistakes and an infamous branding disaster, let’s discuss some dos and don’ts.  …