One of the first things most businesses consider after deciding to pursue their dream is a logo design. A logo brands your company or organization, making it a vital assets to public representation and advertising.
Logos are meant to outlive the duration of a business but can last only a few months if bad design choices are made from the beginning. Its probably easier to say ‘Trust the professional designer you hired’ than for you to actually do. But, in order to help you avoid some common mistakes and an infamous branding disaster, let’s discuss some dos and don’ts.
Keep the logo design simple.
Over complicate it. It’s easy to keep adding things to your logo design, which could make it hard to use everywhere. Remember, your logo will be featured on your letterheads, business cards, tshirts, and website.
Some research. Know who your targeted audience is and what attracts them. Know what colors evoke which emotions.
Unsure what colors create which atmospheres? Check out my blog on color psychology and color theory.
Mimic other logo designs! Your logo should represent your style and your personality, not someone else’s. This is your opportunity to set yourself apart from the rest.
You can try to understand what it is you like about their logo… Do you like the font they used? The curves of the design? The colors?
Ask the opinions of others. It’s easy to get tunnel vision when you’re pouring time and effort into business concepts and logo designs.
Alter your logo design from one year to the next. It will limit your chance to create recognition among your audience.
Sketch, even if your not an artist. Doodling your designs will not only allow you to realistically see spacing, composition, and negative space. You’ll also have ideas to pass along to your professional designer, who will be able to pick out your design preferences by the styles you’re expressing on those pages.
Be too literal. You don’t need a place setting to represent your restaurant or a car for your towing business. Some of the most famous brands (Apple computers, Pepsi, etc) used simple icons that represented their company, not industry.